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PIDF PARTICIPATES IN 4TH ASIA-PACIFIC BROADCASTING UNION (ABU) MEDIA SUMMIT ON CLIMATE CHANGE AND DISASTER RISK REDUCTION

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PIDF was represented by the Secretary General and Team Leader Strategic Communications to the 4th ABU Media Summit held in Nadi from February 5-6, 2018. There were multiple objectives related to PIDF’s participation such as engaging with the Asia-Pacific media organization and its Secretary General to identify possible areas of cooperation.

The PIDF Secretary General also delivered a presentation of the work PIDF is involved with on climate change and resilience, as well as communication strategies used – as part of a panel on Climate and Society in the Pacific-linking state and non-state actors to develop high-impact collaborations on sustainable development through the Green Economy. Participation of the PIDF team also enabled them to attend the 9th Pacific Media Partnership conference where Secretary General Martel participated in a technical panel and exchange on our partnership with E-POP on issues related to climate change and Disaster risk management.

Climate change is undoubtedly the greatest challenge faced by humankind today. Its effects are felt across the globe and, for small Pacific island nations, the climate stakes are higher than ever. Rising sea levels and more intense tropical cyclones not only jeopardise food and water security for citizens, but are a real threat to the very existence of some countries. The displacement of people and even the possible disappearance of currently inhabited islands, through sea level rises, are both on the agenda.

In recognition of the problems, the rotating presidency at the 23rd UN Climate Change Conference (Bonn, Germany – November 2017) was held by a country facing an existential threat from global warming, namely the island nation of Fiji. Pacific islands delegates had earlier also been vocal on the same subject at the UN Global Platform on DRR in Cancun, Mexico in May 2017.

To meet this and related challenges, the 4th ABU Media Summit on Climate Change and Disaster Risk Reduction moved to Fiji to focus on media strategies and solutions. In addition, the Summit will transfer best practices in the field of climate change adaptation from coastal and island communities across the globe.

Bringing media to the frontline of climate change adaptation and disaster preparedness information is one of them. More than ever, media can provide the oxygen of publicity and forge major partnerships to explore current best practices, encourage forward thinking and enhance innovative approaches.

“We focus on high impact collaboration with diverse and multiplayer partners for implementation of SDGs through green & blue economies & invite regional Pacific media organisations to become our members and complete the circle of inclusiveness” said Secretary General, Francios Martel during his panel participation at the conference.

“For PIDF innovative communication is essential o disseminate useful climate change & Sustainable Development information” he further added.

The global coverage of the broadcast media places it at the frontline of climate change adaptation and disaster preparedness.

The Media Summit brought together around 100 representatives of media, government disaster management agencies and meteorological services, international organisations, NGOs and community leaders to explore and amplify broadcast media actions with the global agenda set by the Paris Treaty on Climate Change and the Sendai Framework on Disaster Risk Reduction.

The Summit explored the potential to engage the unparalleled audience reaches of the broadcast media to provide Climate Change and DRR literacy and help nations to build knowledgeable, resilient communities that are able to adapt and prosper in the future and ended on a high note with the development of a Fiji Plan of Action.

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